Shelf truth
SKU facing, gap tolerance, dust policy for premium tiers.
Custom board
Display Rollout Board
A single wall-friendly view for war rooms: deployment sequencing, install checkpoints, and audit path for store evidence. Use it as a printed artifact or a living mural during national weeks.
Fixture deployment plan
Rows are regions, columns are weeks. Cards capture fixture arrival, build window, and QA photo due dates. We intentionally leave whitespace for handwritten notes — digital dashboards rarely survive night installs.
- Color tape legend for distributor vs brand-owned tasks
- Sticker slots for “late”, “reshoot”, “swap material”
- QR links to pack lists (optional digital layer)
Installation checkpoints
Checkpoints are observable facts, not vibes: pallet cleared, cable tucked, price card aligned to planogram line, cold-zone clearance verified. Each checkpoint has a photo example pinned beside the board.
Display audit path
Audits move left-to-right: shelf truth, competitor adjacency check, promo price match, promoter script alignment. Each stage has a scoring color (green / amber / red) tied to your rubric — not ours by default.
Adjacency hygiene
Who sits beside you matters for category tone — photo both sides.
Promo alignment
ATL burst timing vs shelf price cards — mismatches flagged same day.